How will SEO lead your company through COVID-19 business recovery? The longer shelter-in-place recommendations hold, the more likely it is that consumer behavior changes will stick. Research shows it takes 66 days for people to acquire a new habit and continue doing it even when they are not forced to do so. In the past, consumers who may not have been savvy with ecommerce have had to adapt in a major way over the last month or two. Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have all become the norm, and will for the foreseeable future as social distancing with COVID-19 still hangs on. Search and the optimization of content that works to deliver the optimal search results: this is at the core of the issue. SEO gives us valuable information when it comes to consumer behavior, and is vital in times of demand fluctuation and volatility. This is why SEO will guide businesses through the economic turmoil brought on by Coronavirus. Check out why: 1. Consumers crave guidance Consumers need guidance when faced with scary, uncertain times. You need to provide expert advice and accurate information about COVID-19 to your consumers, showing them how your business will keep things ...